Net Promoter Score Norwegian Dawn

The current NPS / Net Promoter Score for Norwegian Dawn is -9.48. The following table is showing the position of Norwegian Dawn in our NPS charts:

What does this mean?

The Net Promoter Score (NPS) is a methodology that measures outspoken promoters of a product (such as a cruise ship) against vocal critics. It is a value that can range from -100 (only critics) to +100 (only promoters).

The NPS works by looking at positive (raving) reviews by so called 'Promoters' and contrasting them with negative ratings by 'Detractors'. The following list is showing the latest reviews out of the total reviews taken into account for this evaluation.

How does it work?

While the NPS is typically obtained by asking a simple question about the likelihood of recommendation we are calculating the cruise NPS based upon customer reviews from across the web. Responses are divided in three categories: Promoters give a top rating of 9 or 10 points (on a 10 point scale). Responses of 7 or 8 points are called 'Passives' because they are neither extremly positive nor negative. And 0 to 6 points are called Detractors. They have a negative base sentiment. The ratio between positive and negative ratings is the net promoter score. We are continuously monitoring the web for customer reviews (and have analyesd over 200.000 reviews so far). We are then mapping the responses into a 10 point grade scale and can then calculate the NPS.